roflabs — zsh

~npm run build

✓ compiled successfully

✓ 14 modules transformed

~git push origin main

→ branch: main

→ deployed to production

~# ready.

Software · Design · Infrastructure

We Build
Things
That Work

ROF Labs is the software development arm of ROF Holdings. We build SaaS products, web applications, and digital infrastructure for clients — and power every product in the Rebirth ecosystem.

Start a Project See Our Work

01 — Services

What we build

End-to-end from product concept to production deployment.

01
SaaS Products Full-stack web and mobile applications. React Native, Node.js, PostgreSQL. From MVP to production-ready at scale.

React Native Node.js PostgreSQL Expo
02
Web Design Brand-forward websites and landing pages. Premium, conversion-optimised, and built to make a first impression that holds.

HTML / CSS Next.js Figma CMS
03
API & Integrations Third-party integrations, payment infrastructure, wearable APIs, and backend systems that talk to everything.

REST APIs RevenueCat Strava HealthKit
04
AI Products AI-powered features and standalone tools. Coaching systems, recommendation engines, and context-aware interfaces.

OpenAI LLM Integration RAG Agents

02 — Work

Selected projects

Flagship Product Live

Rebirth of Fitness

A complete hybrid performance training platform. AI coaching, GPS tracking, wearable integrations, a gamified Performance League, and a Women's Hub — built end-to-end by ROF Labs from architecture to App Store submission.

React Native Expo Node.js PostgreSQL RevenueCat OpenAI Strava API Apple HealthKit

30+

Training programs

Wearable integrations

rebirthoffitness.com

Master brand hub for the Rebirth of Fitness ecosystem. Cinematic, editorial design with scroll-triggered animations and full subsidiary architecture.

HTML / CSS Vanilla JS Outfit

Corporate Site Live

rofholdings.com

Investor-facing holding company site. Portfolio table, structure overview, leadership profile, and dual investor contact — built for term sheets and press.

HTML / CSS Vanilla JS Outfit

Product Live

Model Search

A search platform for discovering and connecting with models — built as a standalone ROF Labs product from concept through launch.

HTML / CSS Vanilla JS Outfit

03 — Process

How we work

01

Discovery

We learn your product, stack, and goals. No templates, no assumptions. Every project gets a clean brief before a single line is written.

Scope document, tech audit if existing codebase, timeline and milestone sign-off. You know exactly what you're getting before we start.
02

Design

Brand-forward, conversion-aware. We design in the browser and in Figma. No overengineered component libraries — clean, fast, memorable.

Wireframes → high-fidelity → interactive prototype. You review before we build. Revisions are expected, not billed separately.
03

Build

Production-grade from day one. Typed, tested, documented. We don't ship technical debt — we ship things that scale.

Weekly build reviews. You see progress in a staging environment. Nothing goes to production without your sign-off.
04

Launch & Support

Deployment, monitoring, and post-launch support. We don't hand over a zip file and disappear. You get a team that stays accountable.

30-day post-launch support included on every project. Retainer packages available for ongoing development and maintenance.

04 — Contact

Start a project

New Project

Build with us

Got a product idea, a site that needs rebuilding, or infrastructure that needs untangling? Let's talk scope.

build@roflabs.com

General

Say hello

Partnerships, speaking, or just want to know more about how we work. We're always open to a conversation.

hello@roflabs.com

We Build Things That Work

What we build

Selected projects

Rebirth of Fitness

rebirthoffitness.com

rofholdings.com

Model Search

How we work

Start a project

Build with us

Say hello

We Build
Things
That Work